A new vision for a co-op

A privacy forward co-op with real-time data insights for nonprofits, campaigns, and cause-based organizations.

Prospect Audiences

Reach new donors, volunteers, or voters. Get modeled custom audiences available to target on Meta or DSP platforms supported by our data onboarding partner.

  • Lookalike audience modeling
  • Push to Facebook or DSP platforms

Audience Matchbacks

For the first time, you won't have to rely on last-click attribution to understand the overall lift of your ad spend. Match back future conversions regardless of what channel they converted on.

  • Better-than-last-click attribution
  • Match back conversions across any channel
  • Revenue and donor tracking by custom audience
Match Report showing segment breakdown and match rates

Data Augmentation

Send and personalize with confidence with a robust set of data points across giving and email engagement behavior. See LTV, HPC, gift types like sustaining, and recency of clicks and opens. Put this data back into your CRM to hone your active segments, ask strings, and existing file ad targets.

  • Robust set of giving data including Lifetime Value (LTV) and Highest Previous Contribution (HPC)
  • Email engagement data that allows you to build segments based on your own recency criteria
  • Sustainer and recurring donor status
Exchange activity data with audience composition and segment metrics

Benchmarks

Don't wait for end of year benchmarks. Get them every day in your Gather Analytics dashboard. See how your file composition, open rates, LTV, and much more compares to others in the space. All benchmarks are aggregated and anonymous—giving you sector-level insights without compromising anyone's data.

  • Email engagement benchmarks
  • Giving trend comparisons
  • Retention rate analysis
  • Segment performance metrics

Privacy

PII never enters co-op. Co-op doesn't have access to PII. Only send back augmented data on existing file.

  • We never sell your PII
  • Your data stays secure

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